Totes are everywhere and largely the same—a simple rectangular shape with a graphic or two and a couple shoulder straps.  Compared to the standard, everyday tote, the Evolved Tote is several cuts above in terms of design and function

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Per the Platonic Ideal, we also wanted a “perfect” tote.  This includes an extended strap which lets you set the Adapt Tote to a length comfortable to you.  The Adapt Tote is familiar enough that everyone can understand it’s a tote while also understanding at first sight that it’s not just a basic tote that can be bought at a gift shop on a whim.

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In terms of innovation, the main characteristic with the Adapt Tote is the lack of swinging while walking.  The bag is designed to stay with you, which helps to minimize both the bag simply flying and crashing into you if you have heavy objects and to prevent fraying your jacket and shirt.  While anatomically designed clothes are somewhat popular, nobody makes bags that are anatomical.  The Adapt Tote moulds to your body in order to prevent discomfort whether walking, standing, twisting, or simply reaching to get an item.

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The pleats have two purposes.  First, they exist to help expand the bag so that more items can be stored without compromising structural integrity.  Second, and mostly for fun, the pleats remind us of dumplings.

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